Branson Landing is a recent addition to Branson, Missouri. A shopping and entertainment area right along the waterfront of Lake Taneycomo. It is very 'family friendly' and geared toward nice, clean fun - a strip of shops and chain stores with everything from very upscale shops to chain stores to souvenir type shops. Needless to say, there is something for everyone. There were also spas and beauty salons and a Bass Pro Shop. (for traveling RVer or people with trailers, if you follow 76/BR 65, you can make a right onto Branson Landing Boulevard, just before the Lake Taneycomo bridge - make a left at the light and go down toward the campground - make a left just before the campground into the large FREE parking area south of Bass Pro - plenty of parking for trailers and RVs....and a nice, scenic, lakefront walk up to the Landing).
There is also the Ride the Ducks boat/trolley. This takes you on an hour long tour of Branson Landing and into and out of the water of Lake Taneycomo. See picture below: